Consumer behavior is changing: 40%* of Shopify merchants have observed an uptick in price sensitivity and 45% are seeing an increased interest in discounts. “It's a logical thing for a sustainable brand to say, ‘Fuck Black Friday, we're not going to do this,’” says MUD Jeans’ head of marketing, Stephan Zeijlemaker.

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You know it, we know it…Facebook is a seller’s best friend. And in terms of bang for the buck, Facebook ads remain at the top. So here are 50 first-class Facebook ads to nail your next campaign. HubSpot bundled up examples from heavy hitters like Hulu, Asana, and more. Grab them for free. 50 clickable ads.

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