According to Marketplace Pulse research, Walmart’s marketplace has doubled in size in 18 months and reached 100,000 active sellers. It has been adding increasingly more new sellers every year for the past few years. For the past year, 10,000 to 20,000 new sellers joined Walmart monthly, and on average, at least 10% eventually got approved by Walmart and became active. Shopify Plus sellers are exploring Walmart marketplace as an alternative.

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