One third of Gen Z will use Tik Tok to make purchase on Black Friday

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Shopify Seller News
November 27, 2023

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One third of Gen Z will use Tik Tok to make purchase on Black Friday

It is estimated that $60 billion will be spent by Americans on Black Friday purchases this year, meaning Tik Tok will see up to $6 billion spent on the platform with 11% of Americans using the app to buy products this year. Full survey data and findings are in the link.

Refer to the link below

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Gen Z's Black Friday 2023 Study: Smart Purchases Through TikTok - Read Full Article